[VIDEO]http://www.youtube.com/watch?v=Yrjd7FnP7Lg]YouTube - CES 2010: Ford Turns Car Into Computer on Wheels[/VIDEO]
Pretty cool stuff! Having it read twitter posts is kinda silly. But being able to run phone apps over top of it via bluetooth (like pandora) is pretty fucking neat!
And hey, you can change to color of your cupholders
Sync is already pretty impressive from what i've seen, and it seems Microsoft isn't standing still with it. It appears that the Sync division is likely the only bubble within Microsoft that's allowed to openly embrace Android and the iPhone.