This guys runs a youtube channel that has some of my favorite science videos. A few weeks ago he got curious about some oddities he noticed with facebook -
[VIDEO]http://www.youtube.com/watch?v=l9ZqXlHl65g]The Problem With Facebook - YouTube[/VIDEO]
He then dug in a bit more and produced this video that has made some big waves in the nerd circle I run in
[VIDEO]http://www.youtube.com/watch?v=oVfHeWTKjag]Facebook Fraud - YouTube[/VIDEO]
Wow. I had seen the first part, but not his follow-up. I'm glad i've never paid for advertising on Facebook… and now i never will.
I've got 8,600+ likes at the moment, and my reach is pretty decent. Engagement definitely varies depending on the post type and subject matter. I try to schedule my posts for peak visitor times. My last post got about 1,600 reach, with 27% of those clicking the post, and 5% engaging with a like or a comment. Not bad for an investment of $0 and a few minutes of time.