I'll be doing three lectures about the music industry on April 28th at a high school in Brooklyn, NY. I really want to give these kids some real perspective on how intricate the music industry has become this day and age. I never had any idea of what to expect when pursuing a career in the music biz, or even how to get started in it... not 'til I dove head first and wish someone had filled me in on some of it. Some people succeed better with their own experiences, but a heads up couldn't hurt anyone either, (so long as it's tastefully presented)
Some topics I currently have planned to cover:
- Major Labels, Indie Labels, the Indie Artist
- Publishing & the Fine Print
- The Impact of Internet Downloading // EP the new LP
- Endorsements & Sponsorships
- Producers & Recording Studios
- Tools for Promotion & Marketing
I'd love to get some input on your experiences and/or advice that you feel is important for younger generations to know about the business. It's an ever evolving wheel as we already know, but what do you wish you knew when you were younger about it?
I think you're hitting some really good points, especially the "The Impact of the Internet".
I think that has been the biggest thing I've seen over the years. Back when I was younger, if you heard a song you liked, you went and bought the CD. These days, you can download it for free in two seconds. It has really had a major impact on the financial success of a band. If I even slightly dig a band, I make it a major point to physically purchase their album or buy their stuff.
Promotion, Marketing, and Touring are very good points to elaborate on, because those are really the only incentive and source of income for a lot of bands these days.