Not April Fools actually.
I have no clue how late to the party I am on this, but I was watching TV last week and saw this commercial.
At first I was losing my shit, thinking King Crimson had been sexed up for a fragrance commercial. Which begs the question, "What kind of sick world do we live in?".
But apparently it is actually a Kanye West song that sample's King Crimson.
Which still begs the question, "What kind of sick world do we live in?"
Yeah, this irritates me loads... Even more so because they play it every time I go to the damn cinema.