Might be competition for the Axe-FX.
digitech gsp 1101 - Google Videos
Lots of reviews and shit I was reading, listening to clips, sounds pretty good. Affordable, with the pedal it rocks, has a lot of those killer configuration options, you can use the 4-cable method... many seem to think it's one of the best out there for modeling, and way beyond anything not the Axe-FX.
I don't really want to spend money on gear. But man.
Very interesting! I am actually extremely impressed and highly intriqued now...I'm curious though because the guy in the video was playing a 5150 model, and yet the unit doesn't seem to have a 5150 model listed?