Anyone check this out yet? They're basically advertising it as "It's like the iStomp, but actually good!" I'm kind of skeptical but I'll be damned if the pedal itself doesn't look awesome. Lights = tone.
NAMM 2015: Xtomp boasts loadable library of 300 classic and modern pedals | Hotone Xtomp | Guitar News | MusicRadar
They've got a site for it that's purely picture pr0n too, for now.
Despite the questionable name, if it sounds at least as good as the Line 6 M Series I'd probably be inclined to pick one up, depending on the price point. With 6 knobs it makes me wonder if you'd be able to run two effects at once? One can hope.
EDIT: Judging by the way the pedal lights up in some of the pictures I think you're probably limited to just one effect.