I saw the premiere issue of this on the newsstand the other day. Wow.
It's a magazine aimed at the cork-sniffers of the guitar world. Doctors, dentists, lawyers, Hollywood actors... people who buy guitars to hang them on their walls like art instead of actually playing them. The magazine is more about the "luxury lifestyle" than guitars themselves. Sure, i have an appreciation for fine art, architecture, expensive cars, good food, wine, cigars, etc. but i don't exactly fit into that category, because i actually like to PLAY my guitars.
I suspect the magazine will do fairly well, and will be found on the waiting room tables of many a fine dentist's office.
Guitar Aficionado: Guitars, Cars, Watches, Wine, Guitars & Luxury, Design, Luxury Rock & Roll Lifestyle, Rock and Roll Attitude
[action=Abhorred]gives them Lee's email address.[/action]
I think I'll start a "Guitar Scrounger" magazine. I suspect the market will be there.