I really can't understand why the Gotoh Floyd never "takes off"? It's not even expensive, it's just a few bucks over a Floyd Rose special if you buy it aftermarket, and I guess it shouldn't be much more expensive to put in a production guitar than lets say a FRT-1000 trem.
You can see "Gotoh Tuners" and "Gotoh Tune-O-Matic" on just about every mid to high level guitars, I think I've even find it on cheaper guitars at times... So apparently there's some awareness of Gotoh quality, since their products are being used. But the Gotoh Floyd? Good luck finding any reasonably priced guitars with those! Almost ALL guitars with Gotoh floyds are high-end guitars like Suhr, Ruokangas etc etc.
I've found some exceptions, being Fernandes and actually recent japanese Fender strats, the latter even having a very good price tag!
Does anybody have an idea why the Gotoh Floyd never takes off and becomes a standard like the Gotoh Tuners have become? It's quite cheap, and it's great quality... Two REALLY GOOD things at once.
The same reason Gibson are in business- brand recognition. Floyd Rose was THE name in locking trems. 35 years of being the number one system doesn't change easily. Plus, up until a few years ago the Gotoh floyd wasn't the quality piece it is now. When you've got a standardised unit like the OFR, parts are ubiquitous, most guitars conform to the standard spacing and they fit more things.
However, Gotoh do make a shit ton of great trems that are very popular. Every Ibanez trem in the Edge series was made by Gotoh. Edge, Lo Pro Edge, Edge Pro, Edge Zero and Edge Pro Zero. They are one of the largest OEM manufacturers of hardware for guitar companies and that's the crux of their business.