Apparently the awful looking hoodline is some kind of European safety standard. It looks lousy in pictures, and even worse in person.
Here's a couple pics that folks on the web photoshopped to show how it would look without the line:
Pic I took today at the dealer:
The back of the car looks great, and they brought back the driver oriented dash (like a 7* tilt of everything towards the driver or so, don't quote me on that) which is awesome, but man - the hoodline absolutely kills what would otherwise be a pretty slick looking front end.
The back, which took some styling hints from the 5-series. Looks fantastic in person.