Originally Posted by Flexkill
All "influencers" are ego maniacs dude.
If you are building a career based on subscribers and clicks and making yourself into a brand, you have to be an egomaniac. If your career involves large amounts of putting yourself in front of a lens and directing yourself (still or video), you fucking have to be. Having the sort of savvy for knowing angles and composition and shit that matches your online characterization is prerequisited by being an ego maniac.
Some of the Chapman haters are hypocrites, in that they immediately turn around and post every new update from another "more legit" influencer. Like "songs in 20 different styles" dude, or "analyzing this song" dude, or whatever.
I don't think Chapman is that annoying. People just don't like him because he's successful. I'm not really a fan, but I went to college for music, I hang out with nerd subcultures. I know like, a billion, "whacky socially awkward guys" in his mold. He's unlikable in the sense that he is a dude who has made a career out of cultivating subscribers and followers on social media, but in that field I don't think he's that outstandingly unlikable.
I'm not a fan, I've never even watched one of his videos, but in terms of youtube guitar gear influencers who live off of subscribers and clicks, he's not in a league of his own in terms of being annoying or anything.
You have to be an ego maniac to be good in front of cameras directing yourself routinely putting out 20 minute videos. Even guys that seem less obtrusive and in your face like Pro Guitar Shop Demo dude have an obvious grasp of how to act in front of cameras to put out a consistent characterization in the "go viral, get rich"era.
If you are savvy enough to recognize the best way to convey your "Star Power" in front of cameras, that ability is founded on being egomaniacal. People think that to have "Star Power" you have to be like, Brad Pitt or something, but this isn't 1930s Hollywood. Guys like Chapman and Fricker and Ola and the douchey guy with the bro beard and the backwards baseball caps have "Star Power". Reducing your personality to a attention grabbing set of mannerisms in front of a camera isn't an ability most people have.
Some people around these parts have a massive double standard about judging people who know how to sell themselves (and not "sell yourself" in The Police "Roxeanne" sense either). Chapman knows how to sell himself, Fricker does, Bulb does, Ola does, etc. etc. etc. Some dudes bash certain people for it and then turn around and sing the praises of others, which is ridiculous. These dudes are like actors, and a lot of them are also their own agents.
To make it in showbusiness you have to have some grasp on egomania and self promotion. Doesn't matter the field. People see these guys in front of cameras and think, "They don't have the same mindset as dudes who get dressing rooms with their name on the front", but yeah, they do, being a showbusiness personality with any measure of success requires a large amount of self promotion not everyone is capable of.