Originally Posted by noodles
It seems like they didn't even bother checking if they had any evidence supporting their claims before this whole fiasco. The amount of idiocy on so many points here is staggering.
Also notable is the fact that Gibson does not sell the majority of its guitars direct from Gibson. They are heavily reliant on distros like Guitar Center and Musicians Friend.
Companies which, of course, also stock and sell huge amounts of guitars by the companies Gibson is now intent on attacking.
It seems like they didn't consider the fact that the companies who actually sell the majority of their guitars might not agree with what Gibson is doing. I doubt guitar Center and Musicians Friend, etc. are gung ho about the effect of pulling every non Gibson LP shape on their profit margins.
The only way this whole plan makes sense, is if Gibson thinks the amount of free advertising they are going to get out of it is worth it. Which is a huge risk and a highly questionable strategy, because even though, "any publicity is good publicity", the majority of this is bad publicity.
Gibson is reliant on a shit ton of other brands. Distributors, middle men, lumber suppliers, trade publications, etc. etc. etc. Brands which probably deal with other companies Gibson is attacking. Gibson either mistakenly thinks everyone is on their side, or they don't realize that they aren't internalized enough to do something stupid like this.