Originally Posted by Chris
The problem with all these guys who are trying to cash in on that crowd, is that they always make their sites so full of "slick professionalism" it actually goes too far and ends up looking implausible and amateurish.
I mean, if you go and look at their site it's like, holy fuck. It looks like a fucking parody of ultra-modern professional design. They have a bunch of nice pictures that they just happened to take at the right time, that were not staged shots, but pictures that just happen to look staged taken during the arduous development process when they were photogenically staring at amps. The endless scroll infinity waterfall page layout.
You actually see it all the time with start ups in all fields, although it's particularly bad in music, they are so concerned with making all their production values and web/social media presence the pinnacle of Triple A that it arouses suspicion. Like,
"Where did they find the time for the product if they spent this much time on the production values?"
It's offputting, the "fake it til you make it" mentality, they think, "If we make sure our aesthetics are sick, like the biggest companies, people will be more likely to buy our product".
In reality, all the huge companies with Triple A production values didn't start out like that. They look like that now.
This is what Amazon, the biggest fucking company in the world, looked like in its first decade.
I mean sure, make your shit look good and professional, but when you posture too hard, not only do I not want to buy your shit, it makes me suspicious about how good the product/service actually is.
These fucking Neural douchebags have their site set up to give the impression that their HQ is some ultra modern thing in the Swiss Alps only accessible by heli-pad straight out of a James Bond movie and it's like, fucking please.
Once again, here's Amazon in their first decade.
Professional aesthetics are important, but posturing too hard is a mistake. Once again, all these big companies with the impressive image now that were started in someone's garage, were somewhat honest about the fact they were started in someones garage at the start.
Neural comes right out of the gate looking like they have a fucking campus like Google. Like I can go to the Neural campus and take fucking spin classes and there is a healthy smoothie stand at the Neural campus and there are fucking panes of glass with the company logo everywhere and monochrome decor and it's like, fucking please.
When companies come out of the gate that hard with "branding" and there is no humanity or humility anywhere in sight and their shit is at a"premium" price point. Yeah, I'm not going to feel bad about talking shit about them. VSTs are a cutthroat business, it's a vote with your wallet atmosphere. When their price is that much higher then comparable shit, yeah, it is an implicit declaration that they think they are better than the more reasonably priced competition. People are allowed to have an opinion about that.
There are a lot of shit-hot coders writing VSTs. It's a competitive field. If you are coming out with the alpha and omega as a start up at a ridiculous price point, yeah, expect to have your shit scrutinized and questioned.