Does it matter who is making them if the products are good, which in this case they, without question, are?
It certainly doesn't matter to me.
It's the industry equivalent of strip mining dude. :lol:
Not even the big brands do that. Toontrack and Waves like, might send out relatively unobtrusive emails about, "Hey, we've got a new thing out, it might not even be in your niche, but it's out there if you are interested".
Companies like this, when they come out with a product, they are just like, "THIS IS THE BEST MOST ADVANCED THING EVER, YOU NEED THIS TO BE TAKEN SERIOUSLY, THIS IS THE APEX, THAT'S WHY IT'S $150."
Which is all well and good, but the buyer will eventually notice that a new product 3-6 months later comes along, and they say the exact same thing about it, and the thing you bought three months ago that was the most advanced ever and totally lifelike isn't good enough.
It's a business model based around building a massive amount of hype and peer pressure when a product comes out, and charging as much as they possibly can. Whether that's a good business practice or not is up to you, but I will say this, In 4 years do you think they'll be on version 3.5 of the Plini VST? Fuck no. That is profitable for the span of less than a year and how well it sells is based on the massive explosion of hype and peer pressure social media culture. Their next product is going to replace it. When a company releases multiple products in the span of a year that are suddenly unequivocally the "best thing on the market by a huge margin", that's a huge red flag. Because either;
A) They have a massive and highly skilled R&D team who make regular industry shattering breakthroughs every one to two months.
B) Their products are all hype.
This is a start up with four products, and every product has been industry shatteringly good if you believe the hype. Four products in the span of one year. Gimme a fucking break.
Sure, marketing is inherently dishonest, but that sort of marketing is more dishonest than most.
Look at every legit brands product life expectancy. Look at the R&D cycles for any other VST from a legit brand. How many years were there between Superior Drummer 2 and 3?
On the other hand, how many months are there going to be between Neural DSPs hot new item that blows everything else away and the next groundbreaking VST by Neural DSP? Maybe 2 if you are lucky.
Expansive Suite of VST tools that shatter the industry's preconceptions of what amp sims are capable of, or a relatively generic amp sim program with slick UI, licensing the name of whatever is most in at the moment, and aggressive marketing? That's up to the user to decide, but when you look at the time frame involved in developing their products it pretty clearly points to only one of those.