:scratch: Explain what? Seems like a misguided attempt to get the pop fans who like cute young girls (like AKB48, Morning Musume, and so on) and the guys who are into Slipknot, Dir En Grey, L'arc En Ciel, nu metal, and so on. They would be more drawn to this than to the straight-up keyboards, synth, and auto-tune pop.
Seems like a pretty smart strategy, actually. Guaranteed to at least get their return back. Especially since they can reuse girls from the same agency.
And, yes, this is a repost.
Edit: The group name is Dokidoki Morning, which means that this uses members from Morning Musume, meaning my assessment was 100% spot on.
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