The gyst was the Rickenbacher and Fortin news. The mismanagement isn't exactly news...TLDW? I watched for a bit, but stopped caring after they went off the rails a bit to make their video conveniently over 10 minutes long for monetization.
They put one in about 100 yards from a high school a couple years ago down here, after 3pm each day it's a mad house in there. If I have to go there, I'll get there by at least 2pm, but occasionally I've been in when the after-school rush comes and as annoying as it is, it makes me smile with a "some things never change" mentality.Aah. Rickenbacker was a surprise, I didn't even know GC had Fortin. I've honestly never even seen a Fortin amp, or known anyone who's had one.
I hope GC doesn't go under. I don't really shop there but the last time I went in, the one near me was full of young kids jamming out and making that cool cacophony of noise that is part of the guitar store vibe. I hate it as an adult because I'm old and boring but I loved it as a kid, it made me want to play.
If GC goes down, I don't think it'll be mom and pop stores that take it's place. It'll be Amazon. :\
Same here. Reading the tea leaves means one thing, being a tea leaf is something else.Ah, in the US it means predicting the future... but, the video does mention how they told all the parents of kids taking lessons they wouldn't get said lessons, then charged them anyway...
I pretty much only go in the ones I know have a decent used section, and then not very often, as I can count on them NOT having anything I need. Matt's Guitars, Action and Atomic are really where I go for instruments.Interesting.
GC's business model, as explained here, is an odd one. The notion of the retail stores effectively being a system of "distributed warehouses" for their online business is clever (supporting both nationwide physical and online retail with the same infrastructure) but also quite expensive from a real estate perspective and cumbersome in terms of logistics. Their real estate costs have to be massive. Huge amount of floor space devoted to a product line that simply can't be packed in as tight as things like groceries, clothing, or home improvement supplies.
If these guys are correct, these little ticky-tack moves like shorting vendor payments and making managers pull triple duty during the COVID crisis do indicate a cash crunch. My guess is that GC thinks it can fuck over small-time vendors like Rickenbacker and Fortin without suffering any real consequences. GC has sort of a symbiotic relationship with Gibson and Fender, so undoubtedly anyone outside of that should be taking very good care of their non-GC business portfolio.
For me, GC went south years ago. I still go there when I need basics in a hurry, but the new guitar offerings don't have much pull for me and the used guitars that I'd be interested in are often wildly mispriced and with little or no haggling possible. Even the basic stuff, like strings, isn't as good as it used to be, as they've quietly cut back on the variety of their inventory. Still better than smaller mom-and-pop stores, but often not as good as larger independent stores (at least around here).
My closest GC--Fairfax City--is like that, and it's gotten much worse since the lockdowns. I was in there a couple weeks ago, and it looked like half the rackage for new guitars was empty. Interestingly, they still have a fair number of custom shop Gibsons and high-end PRS guitars mixed in with the Chinese/Indonesian stuff. Weirdly laid out, too. The $5,000 guitars are reachable by foot traffic but on locked hangars. Meanwhile, $1,000 or so Charvels and Ibanez Premiums are way high up on the wall and unreachable.Guitar and drum department dropped WAY off. The floor and walls used to be packed similar to Mars, it took a few years to drop off but I'd say it's about 1/4 the amount of stuff there used to be. Floor is so sparse it's depressing. It used to be rows and rows of amps, shelves stacked two tall and now there's maybe three or so shelves with one or two amps on the, everything else sits on the floor. Lots of shitty beginner flavor of the week cheap guitars that big brands are pushing or their in-house brand. Can't find an Orange in there that's not a Crush, can't find a Peavey in there that's not a Vypyr.