Have you only just seen this? If so, you might not know they entered the Swedish Song for Eurovision contest and made it through to the next round. Their performance at the contest is now on YouTube (athough it's being removed as quickly as it gets put up, so might not be there). It was called Road Salt, I believe.
I'm not feeling this new change in direction so much. Don't get me wrong, I love how PoS have sought out new ground with every album in some way or other, but this seems to represent a very conscious shift towards a commercial sound. The preview clips I listened to of the new album all seemed to follow this track's approach, so I don't think I'll be too impressed with it.
On top of this, there's a fairly drastic and preening image change that completely coincides with the commercial approach to the music.
That said, I own everything they've put out (including Japanese versions) and I pretty much adore Gildenlow's vocals. I'll certainly buy this just to hear what they're up to now. I'm all for trying something new - it's what this band have done since the beginning and the reason I think they're so stand out and truly progressive. I just happen not to like the new 'new' PoS, it seems.