The real story is, years back they made some facebook page called "guitar porn" or something,
That came after they were already banned literally everywhere else for exactly the same practices that birthed "guitar porn" and their careers as gear hypemen.
Remember the infamous "young entrepreneur profile" article on Mehtab? It's 10 paragraphs of describing "gear influencer" as basically taking DSLR photos of guitars in heavy filters and professional lighting, and giving them other worldly descriptions to entice people into buying gear as a ticket into a lifestyle.
That was their MO from the very beginning. Every new guitar was the best guitar they ever played. Best fit and finish they've ever seen. And that's semi-normal sales hype, but it dipped into conman when they were describing appointments and playability of guitars they hadn't even seen in person or put hands on yet.
The jig was up when people figured that out, and redoubled when people started getting guitars from them with unmentioned flaws and for sale listing on gear not mentioning flaws PREVIOUS owners knew were present and mysteriously absent in description. That's when the pitchforks and torches came out.
They're doing the same shit now, it's just easier to hide behind the wall of Kiesel and Bulb fanbois as human shields when the people eventually realize they've been conned. Then, onto the next 'up and coming' brand desperate for a social media presence. Lather rinse repeat.