I agree with that completely when it comes to most youtube video bullshit (still haven't watched the video in the OP, for example), but in this case I agree with Josh:
What I'm getting from this isn't oh, I should feel sorry for youtube guy and go subscribe to his channel, it's Sturgis responds to people posting negative reviews of his products by abusing the law to have them removed.
Agreed that there's a legal angle to this, and it's highlighted a major abuse of power that transcends the specifics of the subject matter, so that makes it marginally more interesting/important (because it's now just an exercise in copyright law) but my irreverence for it comes from the fact that it's rooted in such a perpetually fucking cancerous genre. If it's not plug-ins it's ridiculous luthier debacles, or pedal companies, or just whatever... and sensationalising these infinitesimally unimportant online cat-fights and shining a light on them like they matter... I can't abide that shit. It's petty nonsense and the way it's broadcast is like it has A-list celebrity status, and even THEN I find it fucking abhorrent that people pay attention to it (hence the Kardashian comparison).
It might have important legal connotations, but there are bigger and better examples out there to learn from, so let's let this one die.
I mean, I'm pretty certain if Gibson started DMCAing all the videos about their QC issues (or any other guitar company, for that matter), we'd all be up in arms about it. Just so happens that this was about a djent VST rather than something that anyone here is likely to give a shit about.
Sure, I mean... I give equal shits about djent and Gibson's business practices really... But if this was Gibson it would actually be a real issue with real-world connotations, because they're a fucking huge company with a 100year old business to consider, it really WOULD be newsworthy if they were guilty of the same thing, but not because it's guitar-related, it would be the same story if it were Ford, or Nike, or Nestle. It's a huge brand. So in essence this just illustrates how fucking small-time this is, that someone like Sturgis is just running a two-bit operation that can/will/did find itself in this hot mess so quickly.